Current Role
Senior Strategist, GUT (powered by Globant)
I lead digital strategy engagements with executives at enterprise software companies. The real work isn't running the analysis. It's figuring out what the analysis says about how people behave, then convincing a room full of stakeholders to act on it.
- I lead strategy work across market positioning, digital ecosystems, and account based experience. I read the data through a behavioral lens, not just a technical one.
- I build client relationships that outlast any single project. Trust is its own kind of data.
- I use Python and graph intelligence, including Neo4j, to automate analysis at scale. The goal isn't more data. It's clearer signal about how people move through a system.
Academic Foundation
I studied psychology at Barnard. That lens runs through everything I do now. Before I trust a model, I ask if it reflects how people actually think and behave, or just how we'd like them to. Algorithms aren't pure math to me. They're cognitive extensions, built by people, interpreted by people. They only work if they hold up against how humans actually behave.
Tools & Skills
Python, R, SQL, GA4, Tableau, Neo4j, Deepnote, Figma. I also carry the harder to name skills, like knowing when a KPI framework measures the wrong thing, or when a journey map is missing the one emotional beat that explains everything.
Beyond the Terminal
Analog Photography
Analog photography is my psychology degree in physical form. No undo button. No delete key. Just the discipline of committing to a decision and living with it. That's the same patience I bring to a dataset that refuses to give up its story easily.
Fiber Arts
Fiber arts scratch a similar itch. Texture, pattern, and structure, just slower, with yarn instead of code.
Dancing
Dancing is the one place I stop analyzing anything at all. Just rhythm, movement, and a body that knows what to do without a model telling it.